![]() ![]() Digital games can deliver brands with some of the most innovative digital ads today, such as units that can offer players creative and rich media, rewards, value exchange video advertising, custom branded opportunities, branded content, and more. ![]() With millions of users playing digital games every minute of the day, and with the high level of detailed graphics and technologies we are witnessing nowadays, digital games are a must-have advertising channel if the brand or the promoted product is looking to increase awareness and connect with consumers in a new, interactive, exciting and innovative way. The use of digital games for other issues in addition to entertainment is undoubtedly a creative idea. Attempting of finding new promotion methods, digital games have found a place as a promising new advertising medium. ![]() In a world where attracting consumer's attention is becoming more and more difficult, and with advertisers increasingly becoming dissatisfied with the value provided by traditional media, marketers, and advertisers are forced to seek for, search and experiment with alternative and new creative channels, ways and formats of brand communication to attract and persuade their audiences. ![]()
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